Growing your business means meeting consumer demand, one such demand being mobile apps. Right now, at least 80% of consumers now prefer mobile apps over a mobile website. This is due to many factors, one being that last year mobile app use accounted for 86% of total mobile usage, demonstrating that apps have fast become the way we want to get to the internet on our phones. Given this, it may be time to consider building a mobile app for your business. Before you pick up the phone to call your friendly local app developer, do your homework to make sure you’re getting started the right way. Define: What is the problem your app will solve? In today’s on-demand society, consumers are looking for apps that will somehow make their lives easier. We know, we know, of course the very nature of your product/service is something that will improve everyone’s life -- but why? And how does that mission translate into a mobile app? There are plenty of ways that mobile apps help improve the lives of mobile users, but what users are primarily looking for is something that increases efficiency by solving a problem. Differentiate: What is the value that will set your app apart? Diving into the mobile app marketplace means you’re fighting with millions of others. Unless you can bring a specific value that sets your app apart from the competition, it may not even be worth the cost to build it. Not everything is Field of Dreams in that, “If you build it, they will come.” You need to ensure your app is not only well defined, but has that extra sparkle that makes yours stand out differently to get those coveted downloads. Design: Simply Focus on designing the app so it solves the problem simply. We can’t tell you how many wide-eyed entrepreneurs have come to us wanting to build the app-of-all-trades, only to become overwhelmed realizing the complication will subsequently overwhelm users. The more simply you can frame your core concept, the more accessible it will be to your target user. Today’s busy consumer doesn’t have the time nor the patience to fuss with learning a complex application. Design beautifully - but design simply. Decide: iOS or Android Although there are cross-platform apps, as well as the possibility of building both Android and iOS right out of the gate, many business owners opt to build on one platform first. Given the fragmented nature of mobile app usership, there are many things to consider in choosing which one is best for your desired outcome. Consider your audience and do the research on if they are more likely to use iOS or Android. These will help you choose the right platform to get started with. Developer: Who will do the building? Once you’ve figured out what you’re doing, why you’re doing it, and where it will live, it’s then time to figure out the right team to build it. App developers come in all kinds of varieties, from expensive to cheap, proficient in one platform or another, local or offshore, large firms or small boutiques. After you’ve done your homework and know what you’re looking for, those conversations with potential developers will go much more smoothly, and raise the possibility of coming out with what you’re looking for. Homework isn’t all bad, especially when it’s for something that will improve business. If you need help figuring out how to get started, we can help.

Finding a non-detestable person to share a meal or a life with can be tough. The montage of small talk and awkward pauses lead many a dater to both dating fatigue and cat-buying tendencies. In other words - dating is awful. Finding partners seemed easier in the years of forced socializing, such as primary school and college, wherein meeting new people was a required way of life. Adulthood on the other hand presents the weighty challenge of forcing oneself to swim in whichever sea of strangers one feels tolerable that day. Social clubs, churches, and gyms are popular places - but adding extracurricular social activity can be a struggle for the busy working professional. Enter online dating - the only way to meet people on the comfort of your couch or the solace of the toilet. Scores of singles’ portfolios scatter the myriad of paid or unpaid dating apps, some intended for casual hookups, others for serious commitment. Popular dating apps like OKCupid or Match are based on the idea of entering partner preferences and personal information, then allowing the app to select matches based on your personality and ideal partner traits. Some apps use this same idea but are more selective, such as E-harmony. E-harmony is an app so committed to assisting users in long-term relationships that persons who do not meet a certain set of requirements can be expelled from the app entirely. Further still is Tinder, a newer app popular with young daters. Tinder helps users find individuals they perceive as visually attractive as a primary means of connection. Secondarily are personality traits such as hobbies or personal preferences, which has since caused the app to earn a reputation as a means for finding short-term relationships or one night stands. The great challenge these and most other online dating apps is this - it’s strangers trying to find love among strangers. As popular online dating blogger Single Steve laments, “I’ve always hated online dating. But I’ve always done it….[and am] going to keep doing it, because that’s just what you do. And you know what I hate most about it? It’s the philosophy of online dating. It’s the process of going on dates with strangers.” Granted, getting to know anyone from a friend to a colleague to a romantic partner is always awkward - but there’s something extra special about the bumbling awkwardness surrounding online dating. Strangers looking to find the greatest commitments of humanity with strangers. Weird. Eliminating the Cyber Stranger The landscape of online dating is an expansive valley of self-written profiles, professing how interesting, charming, or hipster-geeky-chic one is. Daters tweak said profiles regularly in hopes of ensnaring a person with a pulse who will find the lie-laden profile convincing enough to give a real life meeting a shot. But people aren’t stupid - everyone knows everyone is lying. For example, shoppers are more likely to give business to a company referred by a friend over a company they learned about via advertisement. Through a similar vein, wouldn’t daters trust dating recommendations from friends instead of the self-advertised, falsified, often ridiculous portfolios that clutter the dating world online? That’s what Pear Friends is hoping. The Dating App Based on Real Friend Introductions In mid-December 2014, a new type of dating app was launched, aimed at getting rid of unwanted stranger danger. Pear Friends is a free mobile app available on Android and iOS connecting friends-of-friends for long-walks-on-the-beach dating purposes. Once downloaded, the app syncs with the user’s Facebook profile. As the largest and most used social network on the internet, Facebook profiles are usually complete with profile pictures, work history, age, and personal preferences...the essential elements of an online dating profile. All the user needs to do is allow the connection. From there, the app works in two ways: Find a Pear - Your Facebook friends have their own Facebook friends with whom you don’t share a direct connection with. Once friends allow Pear Friends to access their contacts, the user can browse through friends of friends to find a person dateable. Find someone intriguing? Tap the profile and the app will ask your Facebook friend to introduce you.   Pear Friends - Here’s the big difference with Pear Friends. Not only does the app allow users to actively search for a date, but people who aren’t even interested in dating can use the app as well. If any friend truly is a friend, most of the time they are interested in matching together people they like, connecting their own network and helping people they care about find people to care about. By tapping into innate human desires to 1) find a romantic partner and 2) help friends, our prediction is Pear Friends is going to change online dating significantly. The reason is the app moves online dating strategy away from the proactive profile hunt done alone, but into a space that includes friends in the match-making experience. Social opportunities in the real world tend to revolve around who knows and introduces who, meaning Pear Friends is moving the online dating game much closer to the real life dating game.   What do you think? Will Pear Friends change online dating? Let us know what you think in the comments below.

Think back to the last time you were in a place teeming with millennials: it was probably difficult to find people who weren’t tethered to their smartphone. For better or worse, a stereotype of the millennial generation is that they’re constantly connected. That connection happens through apps — ones that have integrated so deeply into their lives that they can’t imagine living without them. If you’re thinking of building your own app, it’s important first to know which ones are reining in the popularity points. Without further ado, here are some of the apps that have the highest concentration of millennial users, according to Statista’s 2016 report on the matter. Social Media While currently in a tumultuous period, Vine remains an incredibly popular app, with millennials making up 78% of its 200 million monthly users. The app is a micro-entertainment platform where anyone can share six-second looping videos. As of January 2017, Vine has rebranded to become Vine Camera, where users publish their short videos directly to mother company Twitter, rather than into a Vine community. Several video gaming apps also serve as hybrid social networks. Apps such as the PlayStation Official App and Twitch have social sharing and messaging functionality integrated into the app, allowing gamers to chat and live stream the video game they’re currently playing. Apps that target a specific niche market — in this case, millennial males who love gaming — have huge potential to be successful. Messaging Yik Yak is a social messaging app that allows users to scan their geographic area and anonymously chat with people in their vicinity. An online community center, Yik Yak users share news, photos, and questions with people around them in the form of “yaks.” They also have a say on the popularity of those yaks, casting an up or down vote for individual posts. Unlike Twitter, where anyone can chat in a specific area if they use a geographic hashtag (i.e. #NewYork), Yik Yak users must be located within a five-mile radius of where they’re chatting, guaranteeing that the commenters are genuinely in the area. Yik Yak has the highest concentration of millennial users for 2016 — 98% of its audience is within this demographic group. The popular GroupMe is a group messaging app that works across every platform — perfect for the millennial who is equipped with five devices. Three-quarters of GroupMe’s users are millennials, and the app makes it simple to coordinate dinners with friends or this year’s trip to Coachella. [gravityform id="9" title="true" description="true" ajax="true"] Music SoundCloud is an app used by millennials to publish, listen to, and discover new music. Initially seen as competition for MySpace, SoundCloud’s advantage is that it allows users to reshare music and sounds via a specific link, making the app more social in nature. This shareability and its usability on the go is a reason why 74% of SoundCloud’s users are millennials. YouTube Music is another app with a high concentration of millennial users. It’s a standalone app that allows users to listen to the same number of tracks they’d be able to hear on competitor platforms. The app also creates a daily playlist for users and integrates other interesting features such as karaoke tracks and the ability to view live concerts. Finance When it comes to personal finance, Mint is the leading app among millennials. This could be because of its easy-to-navigate interface and its functionality: users can view all their financial accounts in one place, and the app automatically categorizes spending into categories such as groceries and utilities. Millennials recognize that budgeting is important, but are less likely to create a spreadsheet in Microsoft Excel. Mint puts budgeting and financial management in the palm of their hand. Venmo is excellent at simplifying the daily finances of a millennial. The app is a digital way to keep track of what is lent and owed money-wise amongst friends and family. Whether it’s buying festival tickets for a friend or splitting the cost of dinner, Venmo can be used to track those transactions. Once that information is entered into the app, Venmo users can securely send and receive money using the app, saving friendships from a potential slog of IOU lists and reminders. Millennials clearly find the app useful — 94% of its users fall into this age category. Reason for Popularity Amongst Millennials Each of the apps above tap into a different part of a millennial’s daily routine. What they all have in common is a simple interface and the ability to enhance a user’s social behavior. When creating or improving an app, consider how your app will integrate into a twentysomething’s daily routine. If you can’t picture them pulling out their phones and intentionally opening up your app or talking about it with a friend at least once a day, it’s probably not going to be a hit. If your app is shareable, provides deep value, has a chic look, and is easy to understand, it will have a greater chance of success among this population.