Creating a web presence on par with IMAX’s brand and cutting edge technology
Product Strategy
Web Development
As an iconic entertainment company, IMAX needed a web presence on par with their brand and cutting edge technology. And with massive releases like Star Wars, IMAX.com also needed to be robust enough to handle millions of customers, flexible enough to handle daily content updates, and adaptable across all devices.
Almost every element on the IMAX.com is either animated or interactive to give the site a living, breathing feel. Check out the IMAX Difference to see how rich animations and effects can transform a web page into an immersive experience.
New releases like Star Wars generate massive amounts of traffic, so we implemented a highly scalable, load balanced infrastructure. The extensible architecture has also allowed for easily adding micro-sites like IMAX VR, and internationalization for global markets.
From new movies to press releases and ticket sales, the content flowing through IMAX.com is constantly changing, so Barefoot implemented a robust set of content management tools so updating the site is fast and user friendly.
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