I’ve said it once and I’ll say it again – EVERYONE is on their mobile. Over the past 2 years smartphone adoption has grown from 36% – 61%. Of those users, mobile apps dominate over three-quarters of phonetime.
Sure, many kids are goofing with games but businesses have much to gain by entering the mobile app market. Seattle-based jewelry giant Blue Nile realized the importance of mobile commerce the first time the site made a $40,000 diamond sale via mobile device.
“This is the future of shopping,” pointed out then CEO Diane Irvine.
Many things will move the needle for your business. Today one of the most important is the mobile app – and here’s why.
More Sales Opportunities
People are addicted to their phones. Standing in line, sitting on the bus, or waiting for change from the teller – these are all small pockets of time your customers are on their phones.
While they could be checking former colleagues’ LinkedIn profiles, they should be checking out that shopping cart they put together on your app and place that order with you already. They could be browsing the newest and greatest you have to offer – but you need to make it easy for them with an app.
Given the small screen necessity of big buttons and clean design, you can focus your audience on exactly what you want them to see. Not only that, but providing your clients with on demand access to your service is not only imperative, but gives them the easiest way to reach you better.
Think of an app as a bookmark taking stable residence on a user’s phone screen. It’s familiar, always there, and easily accessible as a part of your customer’s everyday phone life. Now THAT’S simple.
Knowing where your customers are can sound a little creepy. Even worse, knowing that your competition is already utilizing your customer’s location and sending them offers…while you sit idly by.
Think of geo-targeting as helping your customer right where they are. A young couple is strolling by a movie theater and the fair lady receives a 10% off push notification to a movie showing starting in 30 minutes. They happen to be a 5 minute walk from the theater and decide to head on in. Thank you mobile app!
Geo-targeted advertising is not only helpful for your customer, but can be profitable for you. Use the information everyone else already has – and capitalize on it.
Reward Your Customers
Who doesn’t love earning rewards? Or getting free stuff? Providing a rewards program for your customers is easy via mobile app, and a fine way to encourage user engagement. Rewards programs can efficiently be tracked and redeemed via mobile app, while the instant gratification of this method makes for a fun and satisfying game your customers.
Then you can be the fun company with a loyalty program that engages your customers and encourages them to interact with your brand.
Boost Team Productivity
You want to be the boss who gives your team the right tools to do their jobs well. Mobile apps are a great way to simplify complicated programs to get your team the data they need quickly. For example CRM mobile apps are a great way to assist sales teams while they are on the road closing deals. What could be more important to a sales professional than the ability to quickly find the information they need, without the complications some of the most robust CRM software programs can provide?
Additionally sales tracking apps are a great way to manage deals while running around meeting clients. Mobile apps are a great way to make every trade show, convention, and off site meeting simple and well documented.
Much of traditional marketing has died with oversized 90’s desktops, but the importance of boosting brand recognition will never change. The mobile app is a great place to do it.
I wasn’t kidding about phone addiction – the average consumer spends 127 minutes a day on mobile apps. Now remember how your app could be a bookmark on their everyday mobile home screen? Yeah, that’s cementing your logo right into their everyday life – making your brand memorable, friendly and familiar.
The added joy? It’s fun to get creative with your branding. For example, Volkswagon’s SmileDrive Android app allows users to share fun moments with their friends via virtual travelogue. They connect via Bluetooth (safety first fellas) and record their adventure whilst traversing the road. They can earn badges and points for passing other SmileDrive users, and at the end of the trip can share experiences with friends and family.
All the while, Volkswagon gets the attention – and business.
Mobile apps are one of the best new ways to grow your business – hands down. Don’t know where to start? Just ask us here.